1. Unlimited Flexibility
Create any scene, product variation, or environment without needing to build sets, ship products, or wait for ideal conditions. Want a summer sunrise in Tokyo or a moody warehouse in Berlin? CGI makes it possible in hours — not weeks.
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2. Consistent Quality Across All Channels
Maintain complete visual consistency across your website, print, social media, configurators, and trade shows. CGI assets can be reused and repurposed, ensuring your brand looks sharp and coherent everywhere.
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3. Cost-Efficient and Scalable
Avoid the cost of logistics, travel, prototypes, and photography. Once a 3D model is built, it can be rendered from any angle, in any setting, at any resolution — dramatically reducing long-term production costs.
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4. Future-Proof Visuals and AI Integration
While AI can assist with ideation and batch processing, it can’t generate technically accurate or brand-aligned imagery. CGI, on the other hand, gives you full control — and our studio uses AI as a tool within our process to optimise output without compromising on quality.
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Imagery
What is CGI — and Why It’s a Smarter Choice Than Photography
CGI (Computer Generated Imagery) is the process of creating realistic visuals entirely in 3D, without the need for physical prototypes, photography setups, or on-location shoots. It allows you to visualise a product, environment, or concept before it exists, with complete control over lighting, materials, scale, and motion. For businesses, this means faster development cycles, cleaner marketing rollouts, and the ability to tailor visuals to any market or platform — all from a single source. While AI tools are gaining traction, they still can’t match the technical accuracy, brand consistency, or creative control of expert-led CGI — though we also use AI where appropriate as part of our pipeline to enhance speed and scale
Project Highlights
Explore our varied portfolio showcasing our dedication to architectural excellence and sustainability.
Why ArchiVision
Why Studio Carney
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How It Works
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Consultation
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Site Analysis
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Programming
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Report
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Client Review
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Hear from Our Clients
Discover firsthand experiences from our delighted clients about collaborating with Short Cgi.
Jeremy Hicks.
Working with the team at Short Cgi was easy, insightful and professional.
They helped turn our project story into something visually stimulating, enabling us to enhance our communication.
Rolls-Royce plc
Sjaak Bos.
The team at Short Cgi have understood this complex piece of engineering
and using their skills and technology has helped us generate world-class
automotive training.
Allison Transmission
Chris Nelson
Working with Short Cgi has helped us build a brand around our Luxury Eco Homes that is unique, helping us win some of the most prestigious awards and most importantly an invaluable return on our investment.
Equity Growth Partners
Frequently Asked Questions
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