Allison Transmission

Transforming Technical Knowledge into Interactive Training

As a long-standing visual partner to Allison Transmission, we've worked extensively on CGI and animation projects that support their product launches, marketing initiatives, and technical training. For this project, we were invited to create a new kind of asset — an interactive application designed to introduce and educate users on the fundamentals of all there gearboxes while deep diving into their latest innovation: the 3000 Series gearbox range.

With deep insight into Allison’s world-class transmission systems, we collaborated closely with their technical teams to translate complex engineering data into a clear, intuitive digital training tool. Our role was to leverage years of product familiarity to visualise mechanical systems accurately while making them accessible to new audiences — from internal teams to global partners and clients.

The resulting application combined detailed CGI models, animated technical sequences, and user-driven exploration to create an engaging experience that could be deployed across multiple global launch events, digital platforms, and training environments. Designed to replace static materials and long-form manuals, this interactive solution made it easy to understand the functionality, features, and benefits of the new 3000 gearbox — and ensured Allison’s messaging stayed consistent, wherever it was used.